Frank Taylor

Strategy Planning Steps

Large company managers view strategy planning as a tedious, but necessary task. In contrast, small to medium business owners think of the task as only applicable to large companies. Simply put, they think that such long term planning does not matter to th... Read >

Strategy Planning

It is very common for large companies to plan their businesses and what they would like to accomplish in the next three to five years. However, strategy planning amongst small to medium sized businesses is anything but typical. The reality is that most sm... Read >

Marketing Consultant considerations

So you want to be a marketing consultant and are not sure where to start? You may be a recent college graduate or even a seasoned company executive struggling to find employment in this market place. There must be some company in the universe that needs m... Read >

Marketing Consultant

As unemployment rates increase across the US and the globe, it is obvious that marketing professionals are being engaged as a marketing consultant. As a newly minted marketing consultant, what are the services that can be provided and to whom does it make... Read >

SMB Consulting

Advising large companies on how to craft a strategy, marketing, and sales plan when aiming specifically at the small to medium business market is often called SMB Consulting. In this role, the smb consultant will typically begin the task by what’s referre... Read >

SMB Consultants

Small to medium sized businesses (SMB) represent a large, relatively untapped revenue source for large enterprises. However, it is a difficult and challenging market to pursue and most large companies engage the services of SMB Consultants to navigate the... Read >

Channel Strategy considerations

When setting a Channel Strategy, corporations will typically start with the task of identifying all of the key channels they want to target. This list can includes channels such as: the internet channel, large enterprise channel, government / contract sal... Read >

Channel Strategy

How does corporate management handle Channel Strategy and the potential conflicts that come from selling the same products and services to multiple channels? In most Fortune 1000 and large companies, there exists a strategy officer whose sole responsibili... Read >

Strategy Consulting considerations

Classic business case studies inform us that if a company has the proper strategy and can execute on that strategy, they will be successful. Strategy Consulting firms know this and promote themselves in an effort to engage companies that are interested in... Read >

SMB Marketing considerations

What is SMB marketing and why is it such a commonly used phrase amongst corporate managers that works for fortune 1000 or large companies? SMB is a term that refers to the Small to Medium Business community or channel. It’s more commonly referred to as SM... Read >

SMB Marketing

The term SMB marketing typically refers to the task of a Chief Marketing Officer crafting a proper strategy to market his company’s products and services to the small to medium business channel. Within every large corporation, there are multiple executive... Read >

SMB Strategy considerations

Fortune 1000 and large companies look for growth and momentum to small to medium business companies by crafting a winning SMB Strategy. This strategy will typically incorporate sales, marketing, and partnership practices. A thorough analysis of sales will... Read >

SMB Strategy

In an effort to garner a larger share of the small to medium business channel market, large companies will often examine their SMB Strategy and try to align it with their overall corporate strategy. Most Fortune 1000 or large companies have well-developed... Read >

SMB Sales considerations

To drive revenues from the lucrative small to medium business channel, large companies will put a dedicated executive in charge of SMB Sales. Typically, that means that it’s an individual from another sales channel that knows little about the smb customer... Read >

SMB Sales

Fortune 1000 or large companies will refer to the products and services they sell to small and medium businesses as their SMB Sales. It is a vernacular that’s really only used amongst corporate managers of large companies to refer to a large and difficult... Read >